School Bus Fleet

August 2014

A management & maintenance magazine for school transportation fleets

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25 A U G U S T 2 0 1 4 • S C H O O L B U S F L E E T was an initial step in notifying the pub- lic, no tickets were issued, but rather this served as an education platform. American Traffc Solutions, which offers full service public relations for community awareness of stop-arm cameras, helped launch the "Watch You Like a Hawk," program in Cobb Coun- ty, Georgia. The program not only edu- cates students about school bus safety with the help of a hawk mascot, but it was named after the police offcer who spearheaded the project: Lt. Hawk. Is it working? Stop-arm violation programs aren't just about reacting to a problem, but more about preventing it. Territo says that another indicator of a successful program is reducing the percentage of drivers who receive a second violation after their initial one, and having few- er violations from the beginning of the year to the end. He says that 99% of the drivers whom American Traffc Solu- tions has ticketed have not received a second, and there was a 15% decrease in captured violations from the start to the end of the 2013-14 school year. Though it could be a viable source of income, revenue is not the ultimate goal of these programs, but rather, the safety of students. Scott explains, "When you think about it, these programs, if success- ful, should ultimately fail fnancially. That does not mean these programs are not good for the industry — simply that they may be short term business plans. But with an average of one vio- lation per day per bus across the coun- try, there is a lot of work to do. It is a problem worthy of our attention and investment." And while there is still work to be done to eliminate stop-arm violations, these programs serve as an effcient way to gain reductions. Thomas O'Connor, president of Red- fex Student Guardian, says, "Commu- nities across the country are utilizing stop-arm technology as a cost-effective and effcient way to increase safety for their students. Not only are children safer, but the camera systems enable local law enforcement to refocus their energies on other high-priority tasks while still ensuring school bus routes are monitored." More online For more information on stop-arm camera systems, see these companies' websites: • 247Security • American Traffc Solutions • AngelTrax • Fortress Mobile • Redfex Traffc Systems • Radio Engineering Industries • Safety Vision • Seon

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